Katja's media workshops
The Media Boot Camp
A journalist calls to request an interview. Do you feel thrown off-guard? Are you scared you might "freeze" as soon as the camera starts rolling and the spotlight is on you? Do you get nervous and confused when faced with tough questions? Have you had a bad experience with the media before? No reason to panic!
Katja's Media Boot Camp offers a basic tutorial for executives and managers who have little or no experience with the media. This workshop will teach reliable and effective techniques for handling the contacts and managing interviews with broadcast media, wire services, dailies, tabloids, trade publications and the new media such as blogs and internet broadcasting.
Participants will learn how to make a positive impression during a live TV interview and respond smoothly to "ambush" questions while avoiding the "no-comment" trap. This workshop is highly interactive and hands-on. Katja and her media-training partners will conduct role-playing exercises, record your performance, play it back to you and analyze it. They will teach you how to bridge from slippery grounds to the fields in which you feel comfortable, so that you can convey your key messages. You will learn how to stay in control of an interview, tell your story, speak with clarity and most importantly, prepare yourself for the unique opportunity that a media interview holds for you and your company.
- The Media Boot Camp
- Media Savvy Across Borders
- Train the Over-Trained
- The First Sentence Counts: Message and Storytelling Workshop
All workshops are interactive, multilingual and will be tailored to your needs. Contact Katja to learn more about media training!