Training
Agatha Christie once said she didn't like journalists, so she let them all die in her novels.
If you can't exercise the same option, you might study how journalists work: What questions do they ask? Which facts and figures are they looking for? Which messages do they pick up and which do they ignore? How do they build their story lines? What constraints do they work within?
When you communicate with the media, you do not just communicate with one journalist or media outlet. You communicate with diverse audiences, including customers, prospective clients, investors, shareholders, the government, your competition and even your colleagues.
Learn to work with, not against the media - for your own benefit.
Katja Ridderbusch and her network of partners, all professional journalists and seasoned PR experts, will teach you how.
Katja's media workshops include (click on titles to read):
- The Media Boot Camp
- Media Savvy Across Borders
- Train the Over-Trained
- The First Sentence Counts: Message and Storytelling Workshop
